Company Description

Are you a Digital Marketing Specialist based in Canada, looking for a remote opportunity to
work with a growing Tech company?

We are working with an exciting young Machine learning Canadian-based Software company that is revolutionizing a traditional market, creating a game-changing, ecosystem approach that is creating massive value for their customers. They are a small 50-plus staff organization looking to scale up by adding a remote Lead Generation Marketing specialist. This person will need to have b2b / b2c experience and CRM / Hubspot automation experience while working with other digital mediums to push sales and leads for the organization.

Job Description

Core responsibilities:

Manage, lead and build out HubSpot CRM implementation, with a focus on lead generation /marketing automation
Working closely with sales, grow CRM and target lead lists, and maintain data quality within the marketing database
Build out scalable processes for lead generation including vetting quality of data
Monitor, measure and report the effectiveness of marketing initiatives against set objectives to make strategic adjustments as needed
Develop and execute LinkedIn and digital marketing campaigns to increase brand awareness and engagement
Manage company website updates (blog, lead generation, team page, etc)
Analyze marketing and sales data to develop insights and make recommendations on areas
for optimization
Work cross functionally with sales and customer success teams to ensure customer interactions are
tracked and recorded and HubSpot is used effectively.
Maintain event calendar for industry events

Qualifications

3 to 5 years of digital marketing experience, including hands-on experience with HubSpot CRM Or other CRM is a must. No exception
Experience in lead generation, digital marketing, content design is a must
Completion of a diploma or degree in Business or Marketing preferred
Strong verbal and written communication skills, with clear and effective creative writing abilities
Well-developed project management, organizational and time management skills
Excels in a dynamic cross functional environment; able to quickly adjust to shifting priorities and requirements
Driven, coachable, and competitive, along with a positive attitude in the workplace
self-starter with a strong work ethic and a desire to learn and grow personally and professionally

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Digital Marketing and Lead Generation Specialist